A retail ecosystem that connects brands with consumers
Comas Beauty Store, Nasopia and Nasopia Box bring brands closer to the shop floor, to sales teams and to real consumers.
Three complementary concepts that allow us to activate products, observe how they are received, listen to the market and turn that learning into decisions for the brand’s development.
Beauty
Store
Box
Retail is not just a sales channel. It is a source of knowledge.
A brand can be present in a store without ever connecting with the consumer.
Building a relevant presence means understanding how the product is perceived, what questions arise, which arguments help explain it and how its universe should be brought to the point of sale.
The Grupo Comas retail ecosystem keeps us in direct contact with this reality.
Our own concepts allow us to work alongside specialist teams, observe purchasing behaviour and gather signals that help us better understand how a brand is received.
That knowledge feeds into training, storytelling, activations, the selection of product references and commercial development.
Three spaces. Three ways of bringing a brand to market.
Each Grupo Comas retail concept offers a different setting in which to discover, present and understand a brand.
They do not serve the same purpose. They complement one another to provide a broader view of the product, the customer and the shopping experience.
Comas Beauty Store
A hybrid environment for understanding real customer behaviour
Comas Beauty Store brings together selective perfumery, niche perfumery, beauty and prestige skincare under a single retail concept.
The coexistence of different categories and consumer profiles makes it possible to observe how a proposition fits into a broad, specialist beauty environment.
It is a space where advice, display and product selection directly shape the shopping experience.
What Comas Beauty Store offers a brand
Contact with different consumer profiles
Sales team experience
Learning on the shop floor
Activation in a real commercial setting
NASOPIA
A space dedicated to experiencing perfumery as culture
Nasopia is a concept specialising in niche perfumery, created to encourage discovery, curiosity and the olfactory experience.
Every house needs context. That is why the product is not presented as an isolated reference, but as part of a story, a creative vision and a universe of its own.
Specialist advice and storytelling allow the brand to be explored in greater depth and reveal the response of consumers with a particular interest in author-led perfumery.
What Nasopia offers a brand
A specialist setting
Storytelling and recommendation
Contact with a like-minded community
Presentations and experiences
Nasopia Box
A discovery channel that takes the experience to the consumer
Nasopia Box extends the ecosystem beyond the bricks-and-mortar store.
Through discovery formats and an editorial selection, it introduces new fragrances to a community eager to explore different propositions from home.
For a brand, it can become an additional channel for visibility, product trial and conversation.
What Nasopia Box offers a brand
Product discovery
Pre-purchase contact
Content and conversation
A complement to physical retail
Test, activate, listen and refine
The value of owning retail spaces does not lie solely in having somewhere to showcase a brand.
Its real value lies in being able to work in direct contact with the market and use that learning to make better decisions.
Test
When the project and strategy call for it, certain products, formats or messages can be presented in a suitable retail environment to observe their initial reception.
The aim is not to turn the store into a laboratory, but to gather real signals within a genuine shopping experience.
Activate
Training, events, storytelling, visual merchandising and experiences help bring the house’s universe to the consumer.
Every activation must reflect the brand’s positioning and the commercial moment.
Listen
Customer questions, team observations and the response to how the product is presented provide qualitative insight that is hard to obtain from the warehouse.
Refine
This learning can be used to adjust the narrative, strengthen training, review the initial selection, prepare new activations or shape commercial development with sharper judgement.
Consumer insight
What we learn from contact with customers
The point of sale reveals signals that help us better understand how the relationship between the brand and the consumer is taking shape.
What sparks interest
Which aspects of the product, its story, its composition or its presentation capture attention first.
What needs explaining
What questions come up and what knowledge the team needs to communicate the proposition correctly.
Which references build the strongest connection
Which formats, collections or olfactory profiles spark curiosity in the environment observed.
How presentation makes a difference
How the space, visual merchandising and storytelling affect the perception of the brand.
What the team is saying
What patterns, objections or questions are picked up by the people advising consumers directly.
These signals are never interpreted in isolation. They are combined with trade data, the project’s progress and the objectives set for the brand.
From observation to action
Observe to understand. Understand to decide. Decide to grow with purpose.
Knowledge is only valuable when it becomes decisions
Sharper storytelling
Better-prepared teams
A more coherent selection of references
More relevant activations
More selective retail development
One learning process across different touchpoints
01. The brand is introduced
We get to know its story, positioning, catalogue and objectives for the market.
02. The team is prepared
We work on product information, storytelling and the selling arguments needed to convey the proposition correctly.
03. The product meets the consumer
Depending on the agreed strategy, the brand can take part in retail environments, experiences, activations or discovery channels.
04. We listen to market signals
We gather input from teams, customers and sales performance.
05. We turn learning into action
This information helps steer training, activation, the selection of references and the next commercial decisions.
This process is part of the COMAS Distribución development model and adapts to the nature, maturity and objectives of each house.
Our own spaces for creating brand experiences
The COMAS Distribución ecosystem offers a range of options for turning a new listing into a meaningful experience.
Presentations and launches
Team training
Visual merchandising
Discovery experiences
Community and communication
A distributor that also lives retail
COMAS Distribución is part of Grupo Comas, a family business with more than 80 years of experience in perfumery.
This track record goes beyond product knowledge. It has been built through direct contact with stores, teams and consumers.
Running our own retail concepts helps us understand the issues that are part of the market’s day-to-day reality:
- How a new brand should be presented.
- What the team needs in order to recommend it.
- What questions customers ask.
- How the space shapes perception.
- Which initiatives help drive discovery.
- Which elements need reviewing or reinforcing.
That is why our own retail is not just a showcase for brands. It is a direct line to the reality of the shop floor.
Frequently asked questions
Are all distributed brands present in every COMAS Distribución space?
Not necessarily. Presence is defined according to the house’s positioning, the product, the target audience, the commercial moment and the agreed strategy.
Are all brands tested in the stores before their distribution is expanded?
There is no single process for every project. Where appropriate, our own retail can be used to observe initial reception, work on storytelling or run a specific activation.
What kind of information can be gathered at the point of sale?
Contact with customers and teams can provide signals about how well the product is understood, the most frequent questions, the response to the storytelling, interest in particular references and the presentation experience.
Can a brand hold a launch at Comas Beauty Store or Nasopia?
Presentations and activations are assessed individually according to the project’s fit, the calendar, the space and the objectives of the collaboration.
How can a brand take part in Nasopia Box?
The selection is defined according to editorial planning, the product, its format and its fit with the community. Participation must be agreed in advance with the COMAS Distribución team.
Is the learning shared with the brand?
Relevant information can be included in the monitoring and reporting agreed for the collaboration. The content and level of detail will depend on the partnership model in place.
Is the retail ecosystem open to brands not yet distributed in Spain?
COMAS Distribución considers international projects looking to enter or grow in Spain, Andorra and Portugal. The first step is to submit the brand so that its positioning, commercial readiness and potential fit can be assessed.
Bring your brand closer to the consumer and learn from the real market
A place on the shelf is only the beginning.
The COMAS Distribución retail ecosystem helps present, activate and understand a brand in contact with specialist teams and real consumers.
Tell us where your project stands and what you want to build in Spain, Andorra and Portugal.
Submitting your brand starts an initial fit assessment and does not imply any commitment to distribution.
