Experience, retail and market knowledge

Why trust COMAS Distribución

Choosing a distribution partner means looking beyond the catalogue, coverage or logistics capability.

COMAS Distribución is part of a family group with more than 80 years of experience in perfumery, its own retail concepts, industry awards and a team specialising in commercial development, operations, communication and point of sale.

A structure built to understand brands, know the market and support every project with sound judgement, close contact and a long-term view.

Meet the people and the experience behind every partnership.

More than 80 years

GRUPO COMAS IN PERFUMERY

Two

own retail concepts

Presence in

SPAIN, ANDORRA AND PORTUGAL

National

industry awards

Trust is not declared. It is built on experience and facts.

In a sector where many companies talk about exclusivity, selection, strategy or partnership, words alone are not enough.

Credibility is shown in the way we work, in the decisions made over time and in the ability to connect product knowledge with the reality of the point of sale.

COMAS Distribución was born of that experience.

It is part of a group that knows perfumery from the inside: through retail, advice, relationships with brands and daily contact with consumers.

That track record does not remove the need to keep learning. It gives us a stronger foundation from which to assess, activate and develop each project.

Experience to understand the market. Judgement to make decisions. Structure to carry them out.

More than 80 years of experience in perfumery

The history of Grupo Comas has been built around perfumery and direct contact with customers.

For more than eight decades, the group has evolved alongside the sector, embracing new categories, ways of shopping, consumer profiles and retail concepts.

This track record brings something that cannot be acquired through data or external studies alone: an accumulated understanding of how the market changes, and of what endures when a brand wants to build a lasting relationship with its customers.

A family business rooted in the sector

As a family business, Grupo Comas brings continuity, hands-on involvement and a vision that looks beyond immediate results. Decisions are made with growth and permanence in mind, nurturing relationships with brands, teams, suppliers and points of sale.

Experience built from behind the counter

COMAS Distribución's knowledge does not come solely from observing the market from an office. It has been developed by running stores, selecting products, training teams, listening to customers and adapting to changing consumer habits.

A new chapter focused on distribution

COMAS Distribución applies this experience to developing international brands in Spain, Andorra and Portugal. The distribution division is an evolution of the knowledge Grupo Comas has built up in perfumery and retail, not a company with more than 80 years of distribution activity.

We know the point of sale because we run it too

Our own retail is part of the structure and culture of Grupo Comas.

Comas Beauty Store and Nasopia keep the group in direct contact with sales teams, customers, products and real purchasing decisions.

This experience helps us understand factors that are decisive for any brand:

How an unfamiliar product should be explained.
What a team needs in order to recommend it.
How display shapes perception.
What questions consumers ask.
What it means to bring a new product reference into a store’s day-to-day.
Which initiatives can encourage discovery.

This does not mean our own retail can predict a brand’s success. It means COMAS Distribución has a direct line to the reality of the point of sale and can use that learning to make better-informed decisions.

First-hand consumer experience

Everyday contact with customers lets us hear their questions, spot objections and understand what helps a proposition connect with its audience.

Understanding of sales teams

Running retail shows us what information, training and tools a professional needs to represent a brand properly.

Understanding of day-to-day operations

Stock, display, space, replenishment, seasons and customer service are part of the daily reality of our own retail concepts.

Awards that endorse a way of working

The awards received by Grupo Comas retail concepts are external validation of our work in customer service, the shopping experience, innovation and specialisation.

They are not the starting point of our proposition, but they do show that our approach to perfumery and the point of sale has been recognised within the industry.

Awards at the Premios Perfumería del Año

Comas Beauty Store has received several national awards for:

In-store customer service.
Store openings and refurbishments.
Its positioning as an independent perfumery.
The quality of the consumer experience.

Nasopia, recognised as an emerging business

Nasopia was recognised at the Barcelona Perfumery Awards 2025 in the Best Emerging Perfumery Business category.

The award highlights a concept created to bring author-led perfumery closer to consumers through culture, discovery and olfactory experience.

Active involvement in the industry

Grupo Comas’s ties with industry organisations and professional forums keep it in direct touch with how the sector is evolving, its challenges and its opportunities.

Grupo Comas sits on the Board of Directors of the Beauty Cluster.

Recognition for service, experience and the ability to evolve within the industry.

Figures that put our experience in context

Figures help convey the scale of COMAS Distribución, but they only build trust when they are properly explained.

More than 80 years

Of Grupo Comas experience in perfumery, retail and consumer relationships.

Two own retail concepts

Comas Beauty Store and Nasopia offer complementary settings for sales, discovery and specialisation.

Three priority markets

COMAS Distribución operates in Spain, Andorra and Portugal.

Monthly reporting

Regular monitoring provides visibility of sales performance, stock and the actions agreed with each brand.

What our experience means for each partnership

Track record, retail and team only matter if they translate into a clear way of working.

Fewer abstract promises. More judgement, follow-up and shared decisions.

Judgement over volume

We do not expand the portfolio or the network without a commercial reason. Every project must have a recognisable positioning, a potential market fit and a coherent strategy.

Selection over indiscriminate distribution

A brand's presence must be built in the right points of sale, preserving its identity and the experience it wants to offer.

Close contact over operational distance

A direct relationship makes it easier to understand the project, resolve questions and adapt decisions as it evolves.

Coordination over isolated services

Commercial development, retail, training, communication, operations and reporting must work as connected parts of a single strategy.

Transparency over generic promises

We share the information needed to understand what is being done, how the project is progressing and what decisions can be taken.

A long-term view

A brand is not built with a single action. It requires continuity, learning and the ability to evolve with the market.

Credibility should also be visible

The history and capabilities of COMAS Distribución should be backed by real examples.

Launch case study

An example showing the starting point, objectives, actions carried out and how the project evolved.

Real activations

Photos and short descriptions of a training session, an event and a visual merchandising initiative.

Reporting example

An anonymised screenshot showing what information a brand receives during follow-up.

B2B testimonials

Genuine feedback from brands and retailers, identified and published with their permission.

Press coverage

A selection of relevant features and mentions in specialist media.

What you can expect from COMAS Distribución

An honest assessment

Not every project fits the market, the portfolio or the COMAS Distribución model. Our first responsibility is to assess this clearly.

Respect for positioning

Commercial, retail and communication decisions must protect the brand's identity and value.

An accessible team

Partnership requires dialogue, follow-up and the ability to resolve issues as they arise.

Information-led decisions

Experience helps interpret the market, but it does not replace data, monitoring or the evaluation of results.

Growth with judgement

The aim is not to accelerate distribution without control, but to build a coherent, sustainable presence.

Trust is earned before the agreement, during delivery and in every shared decision.

Frequently asked questions about COMAS Distribución

Is COMAS Distribución more than 80 years old?

COMAS Distribución forma parte del Grupo Comas, que cuenta con más de 80 años de experiencia en perfumería.

The distribution division is more recent and grew out of the group’s accumulated knowledge of product, retail and consumer relationships.

Which markets does COMAS Distribución cover?

COMAS Distribución operates mainly in Spain, Andorra and Portugal.

The exact scope is defined according to the brand, the territory and the partnership model.

Does COMAS Distribución have its own retail?

Yes. Grupo Comas owns Comas Beauty Store and Nasopia, two complementary retail concepts.

Nasopia Box extends this ecosystem with a consumer-facing discovery channel.

What sets COMAS Distribución apart from a traditional distributor?

The combination of perfumery experience, our own retail, consumer insight, commercial development, activation, communication and follow-up.

These capabilities allow us to approach distribution as a market-building process, not merely a logistics operation.

Who manages the relationship with brands and retailers?

COMAS Distribución has dedicated roles in commercial management, sales, New Business, communication, PR and operations.

The involvement of each area depends on the project’s needs and stage.

Were the awards given to COMAS Distribución?

The awards relate mainly to Grupo Comas retail concepts and their approach to service, space and the perfumery experience.

How can I start a conversation with COMAS Distribución?

On the “Become a partner” page you can submit an international brand or request trade information for your point of sale.

Each enquiry follows its own path and form.

Trust starts with a clear conversation

Whether you represent an international brand or run a perfumery or point of sale, the first step is to understand whether there is a potential fit.

Tell us who you are, what project you want to develop and what you expect from a distribution partner.